Webinar: Regret minimisation

When new products approach the market, the level of demand for them is often exaggerated.


When new products approach the market the level of demand for them is often exaggerated. However, in the real-world we know healthcare professionals may be less comfortable switching from a familiar product, even when clinical trial data suggests a newer product is superior. So what are we missing?

Duncan Munro, joint head of quantitative practice ‘IQ’, in association with PMGroup, presented a webinar where he explored whether ‘regret minimisation’ – an alternative quantitative approach that focuses on minimising potential losses – has the potential to offer us new ways to understand customer behaviour.


View a recording of the webinar here via PMLive.com

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