Webinar: Regret minimisation

When new products approach the market, the level of demand for them is often exaggerated.

regret_minimisation

When new products approach the market the level of demand for them is often exaggerated. However, in the real-world we know healthcare professionals may be less comfortable switching from a familiar product, even when clinical trial data suggests a newer product is superior. So what are we missing?

Duncan Munro, joint head of quantitative practice ‘IQ’, in association with PMGroup, presented a webinar where he explored whether ‘regret minimisation’ – an alternative quantitative approach that focuses on minimising potential losses – has the potential to offer us new ways to understand customer behaviour.

 

View a recording of the webinar here via PMLive.com

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