Healthcare professionals are increasingly using their smartphones for their work and they are remarkably receptive to responding to online surveys. This is...
Patients with rare diseases can be surprisingly well connected both on and offline, which can require a change of tack to optimise online market research.
As 'pop-up' online communities grow in popularity, Sarah Venugopal discusses the factors to consider when selecting the best approach for research projects.
Generation Y are navigating the workplace with a different set of ideals. Leyla Itani writes on the strategies employers need to keep them in loyal service.
Summary 4: Payer Politics examines integrated pilot care areas as part of the NHS 5-Year Forward View and Payers weigh up biosimilars vs biologics.
Summary 3: Payer Politics turns to Digital tools, wearable tech, patient self-monitoring, point of care devices and the potential for compliance apps.
Summary 2: Payer Politics explores Payers’ relationship with Pharma, sales reps’ tactics, Pharmacists and the Five Year Forward View for the NHS.
Summary 1: Payer Politics covers the future of the Cancer Drugs Fund (CDF), the merits and shortfalls of NICE and David Cameron’s proposed 7 day NHS.
Paul Mannu writes about the extensive use of projective and enabling processes in market research and how these can help us to understand behaviour.
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