Cello Health Insight is pleased to announce the appointment of Juan Hernandez as its new Head of Analytics. Juan joins Cello Health Insight’s global quantitative research practice ‘IQ’ from Kantar Insights, where he served as Senior Data Science Innovations Director.
As a data scientist, Juan brings a passion for analytics, data, and automation, as well as a particular interest in how the right platforms and strategies can be applied to yield a deeper level of quantitative insight at scale.
Juan is based in Cello Health Insight’s London office, from where he will work closely with global quantitative heads Justine Trinidad, Gracie van Kemenade and Duncan Munro.
20 years’ marketing research experience, both supplier and manufacturer side, with 10 years focused on healthcare. Specializing in thoughtful, innovative quantitative research and analysis that brings clarity to complex questions. Focused on developing strong client collaborations to support strategic decision making.
Over 20 years’ consumer and pharmaceutical experience in continuous and ad-hoc research. Focused on large-scale, multi-country studies encompassing the brand life-cycle; including product and service prioritisation and optimisation (trade-off methodologies), segmentation, launch tracking, brand equity and sales force effectiveness. Central to the development of tracking offerings, particularly targeting ATU and brand equity research.
More than 15 years’ experience in healthcare market research, with a speciality in quantitative study over the last 10 years. Has extensively focused on rheumatology, dermatology, oncology, diabetes, aesthetics and medical device research. A keen interest in actionable segmentation, realistic demand assessment and multiple stakeholder pricing research.