Meaningful digital initiatives need face time

Webinar hosted by PMLive.com featuring Damian Eade, broadcast February 2016

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Doctors are increasingly using social media and other online channels to search for and share information, but face-to-face interactions still carry more trust and are more likely to influence prescribing.

This was confirmed by Cello Health Insight’s recent Digital Health Debate global survey data showing that pharmaceutical sales representatives are still doctors’ preferred source of pharmaceutical product information.

On 10th February at 3pm (GMT) this PMLiVE webinar, in association with Cello Health Insight, looked at how an optimal mix of face-to-face and digital initiatives can provide more meaningful and impactful marketing strategies.

Click on the widget below to sign in to BrightTALK and listen to the archived version of this webinar.

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