Cello Health Insight, London has continued to expand its European research team with the appointment of Duncan Munro as the joint head of ‘IQ’ – its specialist quantitative research practice.
Munro has worked in international healthcare market research since 1999. He joins Cello Health Insight from Research Partnership and will be working alongside joint head Gracie van Kemenade, who joined Cello Health Insight in 2012 from Kantar Health.
Munro brings specialist experience to the new role that spans actionable segmentation, realistic demand assessment (including a variety of conjoint and trade-off approaches) and multiple stakeholder pricing research.
Cello Health Insight’s IQ practice is the quantitative arm of the business. It was established in 2012 and has grown rapidly into an experienced senior global team, delivering 30% growth year on year from 2014-2015 final figures.
This strategic appointment brings additional senior level expertise to the IQ team as we continue to grow. Duncan’s experience offers a valuable perspective of our clients’ complex quantitative business challenges. I look forward to working together and am very excited for the future of IQ"Gracie van Kemenade, Head of IQ Practice