LONDON, 13 FEBRUARY 2018 – Cello Health has announced the launch of a new social media insight and analytics business, Cello Health Logic. The business, born out of Cello Health Insight’s dedicated digital division, aims to meet the need for pharmaceutical and healthcare clients to tap into and better understand the huge volume of real-world conversational data that has the potential to drive strategic decision making.
Cello Health Logic will provide access to premium data sources, including the online “conversations” and validated views of healthcare professionals to complement the data generated from the vast array of consumer social media channels. The Logic team will utilise a combination of the latest analytics technology, alongside expert human understanding and industry expertise to unearth more meaningful insights from the wealth of healthcare conversations.
Damian Eade, Managing Director, Cello Health Logic says, “For years pharmaceutical companies have kept the idea of social media at arm’s length, bound by the challenging regulatory environment. But as the inescapable rise of digital health has continued at pace, the tide has well and truly started to turn. The interesting situation we have now though, is that whilst companies know they need to be listening, they need the technical capability, as well as the healthcare specific expertise and understanding to navigate and make sense of this vast sea of data. Our combination of technology and specialist industry expertise will allow Cello Health Logic to meet this growing need within the current market.”
Jane Shirley, CEO, Cello Health says, “Last year our digital division delivered a record number of social media insight projects, including work for 7 of the world’s top 20 pharma companies. Over the course of these projects, it became increasingly evident that there is an appetite for social media insights, and more so, an appetite to be able to translate this conversational data to clear actions to drive healthcare brand strategy.”
For more information about Cello Health Logic please contact your Account Manager.