The evolving doctor-patient relationship offers an opportunity for pharma to have a role in supporting those conversations.
Might validated measures of patients’ skills in self-management help identify how support can be tailored in a way that is both meaningful and impactful?
Understanding why patients with serious conditions participate in market research can give us a fresh perspective on sensitive interviewing.
We’re pleased to be showing our support for London Pride #PrideMatters this weekend and are marking the occasion with some activities in our London office.
Cello Health Insight is pleased to announce the appointment of Juan Hernandez as its new Head of Analytics.
Cello Health Insight offers career-long learning and personal development, supported by a growing in-house Learning & Development team.
When new products approach the market, the level of demand for them is often exaggerated.
Patient insights aren’t just a nice to have, they are essential to understand the space where Pharma’s drugs ‘live’.
How can we go beyond linear models of customer journey mapping to explore the overall customer experience?
The patient world is multi-dimensional and what may seem irrelevant clinically may be crucial to optimally managing and treating a disease.
Justine Trinidad is appointed MD of the NY office, in a role she will fulfill alongside responsibilities as Head of Quant, US.
Ruth Woodrow has been appointed to serve in this new dual role, becoming senior qualitative methodologist and driving training for the US team.
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