“Internationally-recognised experts in key disciplines, reflecting client needs and market trends.”
The people that we conduct research with are as varied as their beliefs, their opinions and their experiences, and we aim to reflect this rich diversity in our team.
Everyone at Cello Health Insight brings valuable skills and perspectives. We come from all kinds of backgrounds; science, the humanities, the arts, psychology, business and research, which means that our thinking stays fresh and our outputs remain relevant.
Read some of the Cello Health Insight reviews to find out more about what it’s like to work for us.
These in-house experts are each recognised leaders in their field, with unrivalled specialist knowledge spanning the fields of Health Psychology, Behavioural Economics, Psychotherapy and Neuro-Linguistic Programming (NLP).
Our Master Practitioners represent areas where we regularly do work, but also where having a higher level of knowledge offers significant benefits in terms of the overall study design and the quality of final deliverables. Clients will see these thought-leaders playing pivotal guiding roles on their projects, and will have access to their thinking and input throughout the duration of a project.
Each of our Master Practitioners has worked across a wide range of therapy areas and typically carries 30+ years of agency and client industry experience combined. They are widely published and also ‘behind the scenes’ support, running internal training and development clinics to share their knowledge with the wider team.
We appreciate Cello Health Insight's flexibility: They are always reachable and have a very structured way of working.Global Senior Business Insight Manager, Pharmaceutical Company
More than 20 years’ market research experience in Consumer, B2B and the Pharmaceutical sector brings a wide perspective to the dual role of directing the combined Field and Compliance departments. A member of the EphMRA Compliance / Privacy Officer Network with responsibility for Cello Health Insight’s adherence to legal and ethical guidelines.
Find out more about our Compliance team.
Over 20 years marketing research experience, with ten years exclusively in healthcare. Specialising in qualitative methodologies with extensive experience in oncology, neuroscience, endocrinology, immunology, cardiology, women and men’s health. Focused on elevating the voice of the customer, particularly patients and caregivers, to positively impact branding and communication strategy.
A multilingual background, a masters in Translation Studies and extensive experience as a technical translator has resulted in a substantial capacity for linguistics. Manages a team of language experts specialising in healthcare, who with a focus on cultural differences and understanding of the nuances of myriad languages bring deeper understanding to international research.
Find out more about our Languages department.
Manages multi-country healthcare studies and is highly proficient in both qualitative and quantitative methodologies. Experience spans a wide range of therapeutic areas, as well as medical devices and SFE research. Entered market research at a large global research agency and went on to supply fieldwork services to specialist healthcare agencies.
A Chartered Accountant with 7 years’ experience in an Agency environment, with the last 5 years being at Cello Health Insight. Early career experience in a Top 6 Accountancy practice advising a wide variety of businesses from owner managed organisations to listed companies. Responsible for managing the in house finance team delivering internal and external reporting in order to support the research business. Broad range of skills including systems management & change, commercial advisory and statutory reporting.
15 years’ international qualitative research experience specialising in brand strategy and communications. Has developed and implemented new approaches from enabling and ethnography-based techniques to digital tools. Deep therapy area knowledge in diabetes, cardiovascular, vaccines, gastroenterology and dermatology. Has led projects with patients and healthcare professionals in some of the least researched geographic markets.
More than 15 years’ experience in healthcare market research, with a speciality in quantitative study over the last 10 years. Has extensively focused on rheumatology, dermatology, oncology, diabetes, aesthetics and medical device research. A keen interest in actionable segmentation, realistic demand assessment and multiple stakeholder pricing research.
25 years’ experience in research and design consulting, primarily for healthcare and pharmaceuticals. Expert in user-centered practices that leverage qualitative research, design thinking principles, and iterative prototyping to yield meaningful insights. Extensive experience in medical device and technology, including critical care diagnostics, blood collection, physiologic sensor based monitoring systems, cardiac rhythm management devices, self-administered drug delivery systems, and handheld surgical devices.
13 years’ pharmaceutical market insight experience. Previously a senior market research director, now focused on client and services development. Interprets and translates client needs into project design and delivery. Experienced in a multitude of methodologies, with a particular interest in more innovative approaches. Worked across the product lifecycle, from early asset evaluation to later-stage brand optimisation.
Gareth joined Cello Health Insight with extensive agency experience over the past 15 years, he has both Qual and Quant experience, but he is a Quallie at heart. Gareth has a special interest in dialogue research and discourse analysis. This research area drives understanding of the dynamics and motivations at play during of HCP/ patient conversation and provide clients answers to key business questions around areas like treatment choice, compliance and patient journey, building strong and compelling brands.
Over 20 years’ consumer and pharmaceutical experience in continuous and ad-hoc research. Focused on large-scale, multi-country studies encompassing the brand life-cycle; including product and service prioritisation and optimisation (trade-off methodologies), segmentation, launch tracking, brand equity and sales force effectiveness. Central to the development of tracking offerings, particularly targeting ATU and brand equity research.
Experienced in a broad range of healthcare areas, covering both UK and international, quantitative and qualitative research. Past research includes exploratory, ad-testing, concept-testing, branding, detail aid development and testing, patient record studies, segmentation, and tracking.
Directs focused learning and development support for the UK office via Cello Health Insight’s bespoke programme, BUILD. Reach extends across Cello Health and more widely to client companies. Extensive client-facing MR experience in healthcare ensures a strong commercial outlook and knowledge of current learning and communications theory informs L&D strategy development.
Specialises in international research for clients with pre-launch assets in secondary care. Expertise in exploratory qualitative methodologies, including Kaleidoscope workshops. Keen interest in market landscaping, communications research and projects involving the study of discourse. Extensive experience in a large number of therapy areas including HIV, Schizophrenia, RA, SLE and IBD.
Qualified humanistic psychotherapist specialising in patient and caregiver research. 30 year career spanning consumer and healthcare research and 65+ therapy areas. Expert practitioner in sensitive areas including oncology, chronic, rare and stigmatised diseases. Particular interest in identifying unmet needs, patient pathways and defining full disease burden on the whole household.
Joint CEO of Cello Health Insight and CEO of Cello Health Europe. A seasoned international specialist across myriad therapy areas and methodologies. Extensive experience in complex qualitative research and in assessing early stage opportunities. Focused on driving the extension of Cello Health’s reach Jane works closely with CH Consulting and Communication to enhance our overall deliverable.
With extensive past experience leading strategic research engagements across patients, providers, payers, and medical technology innovation, Jennifer’s work now centers on client service and business development. Acting as a strategic partner with clients, Jennifer ensures research design successfully delivers on precise business objectives from early asset development through commercialization.
Strong academic healthcare grounding including PhD in Immunology. Extensive expertise in using bespoke approaches to drill down into customers’ beliefs, values and motivations to help build strong and compelling brands. Focused on providing innovative solutions to get the best and most engaging outcomes for key business questions.
20 years’ marketing research experience, both supplier and manufacturer side, with 10 years focused on healthcare. Specializing in thoughtful, innovative quantitative research and analysis that brings clarity to complex questions. Focused on developing strong client collaborations to support strategic decision making.
With a foundational background in applied social science research, Kaitlyn has made significant contributions in supporting clients’ understanding of the treatment landscape, evaluating drivers and barriers for treatment, sizing unmet needs and identifying optimal means of customer engagement for brands across their lifecycles. Using her strong background as a researcher, Kaitlyn now works together with clients to translate business needs into project design and delivery.
Extensive experience in market research, spanning both global and US domestic healthcare research. A particular interest in the development of new, innovative research tools in the realms of qualitative, quantitative and anthropological research.
15 years’ experience in managing external marketing communications and PR for pharmaceutical business intelligence agencies in the UK and US. Directs the in-house creative studio and leads the design team in production and development of a wide range of high quality graphic and digital outputs that support the research findings.
Find out more about our in-house Creative Studio.
Considerable experience managing international quantitative and qualitative studies at various stages of the product life-cycle (including a full pre-launch market research programme). Specific expertise includes respiratory, cardiovascular and metabolic conditions. Delivered projects featuring innovative approaches such as eye tracking, mobile app research, self-ethnography and enjoys applying fresh thinking to deliverables.
Has worked on a huge range of research projects, both qualitative and quantitative, gaining experience particularly in market understanding research with physicians and patients, message and campaign development, sales campaign evaluation and detail follow-up research.
A qualified NLP Master Practitioner with a wealth of pharmaceutical experience spanning sales, sales training and market research. Current focus on evaluating the outcome of research projects and to develop communications strategies underpinned by emotional as well as rational drivers to influence beliefs and behaviour, which ultimately help brands to succeed.
Joint CEO of Cello Health Insight with extensive agency, client-side and consultancy experience. Combines leading the business with an active interest in developing collaborative working partnerships with clients to design research that answers complex business questions. Responsible for various people initiatives across Cello Group plc, including the Cello Academy and Cello Partnership schemes.
Over 30 years’ healthcare research experience and strong academic background focused on understanding behaviour. Interested in the role of behavioural economics in health and well-being, and harnessing phenomenological, narrative and discursive enquiry to understand and measure illness burden. Also interested in how these methods can incorporate the fields of semiotics and symbolic representation.
17 years Pharmaceutical industry experience. Works specifically with clients in the commercialisation of assets from early product development through to launch and launch optimisation. Experience of many different and unique approaches, most recently developed programmes for Amgen, Ariad, BMS, Boehringer, Eisai, Janssen, GSK, Merck Serono, Otsuka, Shire, TEVA, Vertex, UCB, Terumo, ViiV.
Extensive experience running domestic and international research out of the US, UK and China. Adept at both qualitative and quantitative methodologies, recently focused on advanced quantitative techniques covering conjoint, pricing, segmentation, brand positioning and tracking, and communications testing. Broad therapy area knowledge includes antiviral, autoimmune, oncology and haematological malignancies.
A Fellow of the Chartered Association of Certified Accountants with more than 25 years’ experience of working within the service industry, of which the last 11 years have been specifically within the pharmaceutical industry. Experience working in businesses of varying sizes, from small independents to marcomm group companies, bringing a commercial focus to business management.
Leads the Digital team of experienced pharma market researchers and technical expertise. Focus on how digital technologies can enable us to get closer to respondents, alongside how we can best use market research to aid clients with their own digital initiatives. Extensive experience in a range of therapy areas; both qual and quant approaches.
15 years pharmaceutical market research experience working across a range of qualitative and quantitative methodologies with an expertise in communications research. Broad therapy area experience but with specific focus in immunology and rare diseases. Part of the UK management team responsible for the day-to-day running of the UK business.
15 years HR, training and organisational development experience, with the past 8 years focusing on the pharma market research industry. Extensive business strategy, policy, legislation and HR best practice practitioner with a particular interest in people development.